Examining the potential of New Zealand’s vaping success in shaping Malaysia’s GEG agenda. — Is Malaysia’s GEG policy truly prepared to take on the intricate battle against cigarette smoking? The term "cobra effect," an anecdote from colonial India, describes a situation where well-intended solutions to a problem only serve to exacerbate it. It is fitting, then, to consider the Malaysian government’s proposed Generation End Game (GEG) bill, which seeks to ban the use, possession, and sale of cigarettes and…